Pricing
Interactive email, without the interactive-email price tag
Every plan includes every interactive block, the full fallback engine, and native sending from your own verified domain. Pay for volume and seats — never for features that make your emails work.
Prices in USD per month. Save around 17% with annual billing.
Free
Try every interactive block on real sends.
Free forever
- 3,000 emails/month via your own SMTP
- All interactive blocks + fallback engine
- Native sending from your verified domain — 1,000/month
- Receive email on your domain — 100/month, 1 address
- 2,500 contacts
- 100 MB media library storage
- Send API — 500 calls/month
- Basic analytics
- 10 AI suggestions/month
- 10 HTML exports/month (for your own ESP)
- MailInApp badge in the footer
Starter
Outgrew Free? This is the next step, not a leap.
$4/mo billed annually
- 6,000 emails/month via your own SMTP
- Native sending from your verified domain — 2,000/month
- Receive email on your domain — 500/month, 2 addresses
- Remove the MailInApp badge
- Unlimited contacts
- 250 MB media library storage
- Send API — 1,500 calls/month
- 25 AI suggestions/month
- 25 HTML exports/month
Lite
The price of an email builder — except this one sends.
$24/mo billed annually
- 10,000 emails/month via your own SMTP
- Native sending from your verified domain — 5,000/month
- Receive email on your domain — 2,000/month, 3 addresses
- 500 MB media library storage
- Unlimited contacts
- Send API — 5,000 calls/month
- Subject A/B testing (2 variants)
- 1 recurring send schedule
- 2 team seats with roles
- Product checkout — 3% checkout commission
- Webhooks, click heatmap & scroll depth
- Courses & webinars — 3 courses, 5 GB video, 4 hrs live streaming/month
- Embed API — 5,000 calls/month
- 50 AI suggestions/month
- AI copilot & MCP server — 30 turns/month
- 50 HTML exports/month
Pro
Everything the $149/mo tools do, plus fallbacks everywhere.
$66/mo billed annually
- 50,000 emails/month via your own SMTP
- 2 GB media library storage
- Native sending from your verified domain — 20,000/month
- Receive email on your domain — 10,000/month, 10 addresses
- Unlimited contacts
- Send API — 25,000 calls/month
- Product checkout — 2% checkout commission
- Subject A/B testing (4 variants)
- Unlimited recurring schedules
- 3 team seats with roles
- Courses & webinars — 15 courses, 25 GB video, 20 hrs live streaming/month
- Embed API — 25,000 calls/month
- 250 AI suggestions/month
- AI copilot & MCP server — 150 turns/month
- 250 HTML exports/month
- Priority support
Business
Serious volume on your own domain, with the whole team.
$166/mo billed annually
- 250,000 emails/month via your own SMTP
- 10 GB media library storage
- Native sending — 100,000/month
- Receive email on your domain — 50,000/month, unlimited addresses
- Send API — 100,000 calls/month
- Product checkout — 1% checkout commission
- Unlimited subject variants
- Unlimited seats with roles
- Courses & webinars — unlimited courses, 100 GB video, 80 hrs live streaming/month
- Embed API — 100,000 calls/month
- Unlimited AI suggestions
- Unlimited AI copilot & MCP server turns
- Unlimited HTML exports
- Unlimited contacts
- Dedicated support
Enterprise
Custom volume, custom contract, dedicated to your account.
Priced to your volume
- Everything in Business
- Negotiated send/receive volume
- Checkout commission negotiated per contract
- Custom contract & invoicing
- SLA & dedicated support
- Onboarding assistance
- Sends through your own SMTP relay or verified domain — deliverability stays on your reputation, and your quota is a hard cap until overage billing ships.
- Checkout settles directly into your own connected Stripe account — MailInApp never holds funds, but does take a small per-tier commission on each sale (see plan features above).
- Starter through Business bill instantly with a card or PayPal, switch or cancel anytime from Settings. Enterprise is a custom contract — talk to sales.
Compare all plans in detail
| Feature | Free Free | Starter $5/mo | Lite $29/mo | Pro $79/mo | Business $199/mo | Enterprise Custom |
|---|---|---|---|---|---|---|
| Volume | ||||||
| Emails/month via your own SMTP | 3,000 | 6,000 | 10,000 | 50,000 | 250,000 | 1,000,000 |
| Native sending/month (your domain) | 1,000 | 2,000 | 5,000 | 20,000 | 100,000 | 500,000 |
| Inbound email/month | 100 | 500 | 2,000 | 10,000 | 50,000 | 250,000 |
| Mailbox addresses | 1 | 2 | 3 | 10 | Unlimited | Unlimited |
| Contacts | 2,500 | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Media library storage | 100 MB | 250 MB | 500 MB | 2 GB | 10 GB | 50 GB |
| Sending & API | ||||||
| Send API calls/month | 500 | 1,500 | 5,000 | 25,000 | 100,000 | 500,000 |
| Subject line A/B variants | — | — | 2 | 4 | 5 | 5 |
| Recurring send schedules | — | — | 1 | Unlimited | Unlimited | Unlimited |
| AI content suggestions/month | 10 | 25 | 50 | 250 | Unlimited | Unlimited |
| AI copilot turns/month (studio & MCP) | — | — | 30 | 150 | Unlimited | Unlimited |
| HTML exports/month | 10 | 25 | 50 | 250 | Unlimited | Unlimited |
| Embed API calls/month | — | — | 5,000 | 25,000 | 100,000 | 500,000 |
| Courses & webinars | ||||||
| Courses | — | — | 3 | 15 | Unlimited | Unlimited |
| Course video storage | — | — | 5 GB | 25 GB | 100 GB | 500 GB |
| Video streaming minutes/month | — | — | 1,000 | 10,000 | 50,000 | 250,000 |
| Live broadcast minutes/month | — | — | 240 | 1,200 | 4,800 | 24,000 |
| Automation & list growth | ||||||
| Sending domains | 1 | 2 | 3 | 10 | Unlimited | Unlimited |
| Sender identities | 1 | 3 | 10 | 50 | Unlimited | Unlimited |
| Signup forms | 1 | 3 | 10 | Unlimited | Unlimited | Unlimited |
| Published landing pages | — | 1 | 5 | 25 | Unlimited | Unlimited |
| Saved segments | 3 | 10 | 25 | Unlimited | Unlimited | Unlimited |
| Automation journeys | 1 | 2 | 5 | 25 | Unlimited | Unlimited |
| Steps per journey | 5 | 8 | 15 | 50 | Unlimited | Unlimited |
| Custom tracking domain | ||||||
| Send-time optimization | ||||||
| Team & features | ||||||
| Team seats | 1 | 1 | 2 | 3 | Unlimited | Unlimited |
| Public community templates | 2 | 3 | 10 | 50 | Unlimited | Unlimited |
| All interactive blocks + fallback engine | ||||||
| Product checkout | ||||||
| Removes MailInApp badge | ||||||
| Support | Community & docs | Community & docs | Email support | Priority support | Dedicated support | Dedicated support + SLA |
Pricing questions
Why is this so much cheaper than Mailmodo or Dyspatch?
Those platforms bill you for the cost of running a shared sending reputation — warmed-up IPs, deliverability consulting, the risk of other tenants' spam complaints landing on your score. MailInApp sends through your own SMTP relay or your own verified domain, so there's no shared reputation to manage or pay a margin on — your domain, your deliverability, metered by volume instead of marked up.
Are interactive blocks limited on cheaper plans?
No. Every plan, including Free, gets every block, the full fallback engine, and native sending/receiving from your own domain. Plans differ on volume, branding, seats, and API quota — never on what your emails can do.
What happens when I hit my monthly send limit?
Sends stop with a clear error and resume on the 1st of the next month. Nothing is silently dropped — your dashboard shows usage against every quota.
Do unused emails roll over?
No — quotas reset each calendar month.