mailinapp
Documentation menu

12-Month Campaign Calendar

The Campaign Calendar gives marketers and e-commerce teams a central, visual dashboard to plan, orchestrate, and track annual promotional campaigns, product drops, and global sales events.

Located in the sidebar under Create → Calendar, it aligns email sends and automated journeys with key dates across the calendar year.

Key Features

  • 12-Month Bird's-Eye Overview: View all 12 calendar months in a single annual grid to evaluate campaign spacing, avoid promo fatigue, and spot sales gaps.
  • Detailed Month View: Inspect individual days in a 7-column calendar grid to schedule specific drop dates and inspect event details.
  • Branded vs. Global Event Types:
    • Branded Events: Custom product launches, VIP restocks, clearance sales, and brand anniversaries.
    • Global Events: Preset major e-commerce shopping holidays (Black Friday, Cyber Monday, Valentine's Day, Prime Day, Singles' Day, Green Monday, Mother's/Father's Day, Boxing Day, New Year's Kickoff).
  • Asset Deep Linking: Link any event directly to a Studio Project or Journey Automation with one-click navigation straight into the editor.
  • Category Filtering: Filter events by category (All, Branded, Global) or cycle across years.

Creating & Managing Events

  1. Navigate to Dashboard → Calendar (/dashboard/calendar).
  2. Click + New Event or click directly on any date in the Month View.
  3. Enter event details:
    • Title & Description: Name the event and summarize goals.
    • Type & Color Theme: Choose between Branded or Global, and pick a visual color badge.
    • Start & End Dates: Set multi-day sale ranges or single-day deadlines.
    • Linked Assets: Select a Studio Project or Journey Automation to tie to the event.
  4. Click Save Event.

Integration with Studio Projects & Journeys

When an event is linked to a project or journey:

  • Clicking the event card displays direct quick links to Studio Editor (/dashboard/studio?project=...) or Journey Editor (/dashboard/journeys/...).
  • Marketers can jump directly from annual strategy planning into email creation and workflow configuration without losing context.