Starter journeys

Building a journey from a blank canvas is powerful but not always where you want to start. Starter journeys, from the Journeys list page, install a complete, working automation — trigger, steps, and every email project it sends — in one click, pre-wired to a contacts list you pick.

The five starters

• Welcome series — sends an intro email, waits a day, then sends a real 3-option poll asking a new subscriber what they're interested in (product updates, promotions, or tips & guides). Two days later it branches on their answer and follows up with the matching email — a promo for "promotions," a tips digest for anything else.
• Abandoned cart — watches for a MailInApp product-block checkout that was started but never finished, waits an hour, then checks a goal condition first: if the contact already paid, the run exits with no reminder sent. Otherwise it mails the reminder. This starter's trigger is MailInApp's own native checkout only — it doesn't switch to a Shopify or WooCommerce cart-abandoned event even if you have a store connected, so pair it with the store integration's own cart-abandoned trigger if you sell through Shopify or WooCommerce.
• Post-purchase — installs two linked journeys at once. The first waits a few days after any product-block purchase and asks for a star rating. The second watches for a low score (2 stars or under) on that same rating and opens a support ticket automatically, so an unhappy buyer doesn't just fall through the cracks.
• Re-engagement — creates a saved segment for contacts who haven't opened anything in 90 days, then sends them a scratch-off-reveal email the moment they enter it.
• Event lifecycle — branches an RSVP response into confirmed, waitlisted or declined, sends the matching initial email for each, then follows up a few days before the event with a reminder and an add-to-calendar invite. The bundled invite project caps capacity at just 2 spots, so you can see the waitlist branch actually fire instead of only reading about it — raise that number once you've reviewed the graph.

After installing

Every starter installs paused, with its own real, editable email projects and journey graph — nothing about it is a special read-only template. Rename the projects, restyle them to your brand, rewire the graph, and turn the journey on when you're ready.

Installing checks your plan's journey limit up front (post-purchase needs two journeys at once, since it's two linked graphs), so it fails cleanly before creating anything if you're already at your cap. That check isn't a full transaction, though. If a later step in a multi-journey starter still fails after it passes, any projects or segments already created earlier in the same install aren't automatically rolled back — deleting them by hand is the fix in that rare case.